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This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
We may collect personal information about you from third-party sources, including Ad Networks and Retail Partners.
We do not retain data for any longer than is necessary for the purposes described in this Policy.
We generally retain data according to the guidelines below.
| Type of Data | Retention Period |
|---|---|
| Cookies and online data we collect while you use our website, including Military ID number, Online Identifiers, Internet Activity, General location data, Military or veteran status, Data related to physical or mental health, Direct communications with our consumers, Inferences based on sensitive information | We delete or anonymize data concerning your use of our website within 10 years of collecting it. |
| Data we collect in order to process and ship orders you place with us, including Name, Email address, Postal address, Telephone number, Purchases, Credit or debit card number | We keep personal information related to products and services you purchase for as long as the personal data is required for us to fulfill our contract with you, and for 15 years from your last purchase with us. We may keep data beyond this period in anonymized form. |
| Data we collect when you contact us for customer support and other inquiries, including Name, Email address, Telephone number, Purchases | We keep customer feedback and correspondence with our customer service for up to 15 years to help us respond to any questions or complaints. We may keep data beyond this period in anonymized form. |
| Data we collect when you sign up for promotional and marketing communications, including Name, Email address, Postal address, Telephone number, Online Identifiers, Internet Activity, Purchases, Sex, gender, or gender identity, Inferences created from other personal information collected | Where you have signed up to receive promotional and marketing communications from us, we will retain any data collected until you opt out or request its deletion. We may keep data beyond this period in anonymized form. We will further retain a record of any opt-outs in order to prevent sending you future communications. |
| Data we collect when you review our products, answer surveys, or send feedback, including Name, Email address, Purchases, Photos, Video recordings | We retain review, survey, and feedback data for up to 15 years following your last contact with us. We may keep data beyond this period in anonymized form to help improve our products and services. |
| Data we collect in connection with privacy requests, including Name, Email address, Online Identifiers | We retain records related to privacy requests as long as necessary to comply with our legal obligations. |
| Data we collect for security purposes, including Name, Email address, Postal address, Online Identifiers, Purchases | We retain security-related data as long as necessary to comply with our legal obligations and to maintain and improve our information security measures. |
We process personal information for the following business and commercial purposes:
We may disclose personal information about you for business and commercial purposes when you Consumers:
| Personal Information Category | Categories of Service Providers | Categories of Third Parties |
|---|---|---|
| Personal Identifiers | Commerce Software Tools, Governance, Risk & Compliance Software, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, Payment Processors, and Shipping Services |
| Internet Activity | Ad Networks, Commerce Software Tools, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks, Commerce Software Tools, Data Analytics Providers, and Payment Processors |
| Commercial Information | Ad Networks, Commerce Software Tools, Sales & Marketing Contractors, Sales & Marketing Tools, and Shipping Services | Ad Networks, Business Partners, Commerce Software Tools, Data Analytics Providers, and Payment Processors |
| Financial Information | None | Commerce Software Tools and Payment Processors |
| Location Information | Ad Networks, Sales & Marketing Contractors, and Sales & Marketing Tools | Ad Networks and Data Analytics Providers |
| Physical and Audio Data | Sales & Marketing Contractors and Sales & Marketing Tools | None |
| Protected Classifications and Other Personal Characteristics | Sales & Marketing Tools | None |
| Health Data | Sales & Marketing Tools | Payment Processors |
| Consumer Communications | Sales & Marketing Contractors and Sales & Marketing Tools | Payment Processors |
| Inferences from Other Data | Ad Networks and Sales & Marketing Contractors | Ad Networks, Commerce Software Tools, and Data Analytics Providers |
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Personal Identifiers, Internet Activity, Commercial Information, Location Information, and Inferences from Other Data. This allows us to show you ads that are more relevant to you.
We "sell" certain personal data to third parties, as that term is defined in the CCPA, including Personal Identifiers, Internet Activity, Commercial Information, Financial Information, Location Information, and Inferences from Other Data.
We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.
Your browser settings may allow you to automatically transmit an opt-out preference signal, such as the Global Privacy Control (GPC) signal, to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. Your request to opt-out of sale/sharing will be linked to your browser identifier only and not linked to any account information because the connection between your browser and the account is not known to us. GPC is supported by certain internet browsers or as a browser extension.
Your privacy rights under the CCPA are described below. By emailing us at help@orthonal.com.
You have the right to access the specific pieces of personal information we have collected about you.
If you make an Access Request more than twice in a 12-month period, or we determine the request is manifestly unfounded or excessive, we may require you to pay a small fee for this service.
You have the right to request that we delete any personal information about you that you have provided to us. Subject to certain limitations, we will delete your personal information from our records and notify our service providers, contractors, and third parties that you have requested deletion of your personal information.
If you exercise your CCPA privacy rights, we will not discriminate against you by, for example, charging a different price or offering a different level or quality of products or services.
We will not retaliate against you, as an employee, applicant for employment, or independent contractor, for exercising your privacy rights.
You have the right to opt-out of any selling and sharing of your personal information.
You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.
The Right to Limit does not apply because we do not use your sensitive personal information to infer characteristics about you.
Before we can respond to a privacy request, we will verify that you are the consumer who is the subject of the CCPA request. Requests to Opt-Out or Limit the Use of Sensitive Data (if applicable) do not require verification.
Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.
A California resident's authorized agent may submit a rights request under the CCPA by emailing us at help@orthonal.com. Requests submitted by an authorized agent will still require verification of the consumer who is the subject of the request in accordance with the process described above. We will also ask for proof that the consumer who is the subject of the request authorized an agent to submit a privacy request on their behalf by either verifying their own identity with us directly or directly confirming with us that they provided the authorized agent permission to submit the request. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 may also submit proof of statutory power of attorney, which does not require separate consumer verification.
If you have trouble accessing this notice, please contact us at help@orthonal.com.
If you have any privacy-related questions or have trouble accessing this notice, please email help@orthonal.com.
Consumers who sign up for our marketing emails/SMS texts receive a discount on their first purchase. To opt in, a consumer must enter their email address/phone number into the form and consent to receive emails in exchange for a discount provided via coupon code. A consumer may unsubscribe from our marketing emails by using the unsubscribe link in the email footer/replying STOP via text at any time. We calculate the value of the offer and financial incentive by using the expense related to the offer.
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